The client required a set of billboards to explain ‘programming classifications’ informing the audience of the watershed or warning regards any potential adult content about to be shown on the channel. We developed the character of 'Max the Chicken' with a naughty and playful personality - reflecting the character, genre and personality of the male skew audience. 

This series of promos has won 4 Promax BDA awards throughout the world and made Max the Chicken the talk of South Africa.

In this Spring Chicken ident we are warning of potential adult content in the upcoming programme - watch and listen carefully until the very end!

SONY MAX IDENTITY - FOWL LANGUAGE
SONY MAX IDENTITY - SPRING CHICKEN

Again as part of the programme classiification series - Max the Chicken helps explain in his own special way to the viewer of potential Foul language being used in the upcoming programme!

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