After witnessing the plight of the homeless in a short documentary, We decided to try and highlight their situation. Then as the idea developed it morphed into a series of ideas to help those less fortunate than ourselves - be it domestic abuse, homelessness or addiction. What better way to promote something than piggy back on one of todays biggest global franchises - Star Wars. With the hype of a new launch we mashed up several tracks from the original Star Wars trailers alongside moving and powerful footage, all sourced from the internet. Mash ups can be very powerful, inspirational projects that lead to highly viral content online.