The global SPTI team was tasked with the challenge of developing a new brand look that incorporated the transition from 24hr Anime to including live action programming. As this is a flagship global brand, a core team was set up to develop and fulfill the project. Working together night and day over all time zones, we developed a package that blended both Anime and Live action together in a seamless and powerful marriage throughout On Air, Off Air and social media. Winner of several Design awards throughout the world